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3 Ways Travel Needs to Personalize Now
This weekend, my fiancée and I started researching honeymoon trips. And it’s an exciting time for a few reasons: We’re obviously thrilled to get married, and we can’t wait to spend some quality time...
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Are You Sabotaging Your Website Optimization Program?
I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan to fail. The fact...
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Lessons From Fashion Digital: The Divide Between Creative and Data
A few weeks ago, I was at the Fashion Digital conference in Los Angeles, a gathering of the top fashion and apparel brands in the world. I learned a lot at the conference, and it was great to hear how...
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The Booming Customer Segment You’re Underserving
43.1 million. That’s the number of people who are 65 and older in the U.S. right now, the largest this group has ever been. Demographers report this population segment will continue to grow rapidly,...
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How to Dramatically Increase Your Return on Ad Spend
Display doesn’t work. Return on ad spend is weak. Banner blindness. You hear these negative remarks throughout the year about display advertising, yet come January, those same naysayers saddle up once...
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Want Your Emails to Bomb? Just Keep Them Irrelevant.
Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. – J. Walker Smith, executive chairman, the Futures Company In our multi-screen world, today’s savvy...
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Display 101: A Fundamentals Crib Sheet
While the majority of my career has been rooted in evangelizing conversion optimization, I spent the years between Adobe and Monetate submerged in the other pond of online marketing—display. More...
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Silicon Alley Players Chime in on What 2014 Holds
From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year. So what does 2014 have in store? I posed the question to...
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